New Age Orange: the freest of colors
Our New Age Orange draws inspiration from the 1960s, a decade where fashion embraced bold and liberated colors, making orange a symbol of audacious, radiant, and dynamic femininity, imbued with new energy.
The 1960s also saw the emergence of the New Age spirit, a direct descendant of the hippie counter-culture. More than a spiritual movement, it reflected a desire to reinvent one's way of life: seeking freedom, self-expression, travel, creativity, and a more instinctive harmony with the world. This vision is deeply linked to this decade where codes faltered, marked by the emergence of new freedoms—of bodies, women, and minds—that profoundly redefined how people lived and asserted themselves.
This decade was also characterized by unprecedented creative effervescence in fashion. Designers like André Courrèges, Yves Saint Laurent, and Pierre Cardin redefined silhouettes, exploring architectural forms, geometric lines, and a radical, almost futuristic modernity. The icons of the era also embraced this chromatic energy: from Brigitte Bardot's more bohemian style to Audrey Hepburn's more minimalist silhouettes, orange established itself as one of the signature colors of the decade, symbolizing new freedom and assumed modernity.
Between solar radiance and a hedonistic spirit, this color also echoes the scenes immortalized by the legendary 1960s photographer, Slim Aarons. His images capture an era bathed in light, carefree joy, and glamour, where fashion became the reflection of a true art of living.
Each color becomes a narrative of style, between memory and modernity.